5 Steps to Build a Customized Purchase-After-Return Incentive Program

If you still consider returns simply as a cost of doing business, it’s time to rethink your strategy – particularly for returns from your ecommerce sales. The latest Consumer Returns in the Retail Industry Report published by NRF and Appriss® Retail shows....

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Will BOPIS and BORIS Replace Delivery?

Covid-19 accelerated omnichannel shopping trends, such as BOPIS (buy-online-pickup-in-store) and BORIS (buy-online-return-in-store). Now retailers need to have a deep understanding of those consumer omnichannel purchase and return behaviors. Case in point,....

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Is Free Shipping Dead?

Everyone knows shipping is costly. Return shipping can be even costlier. In an effort to give consumers what they want, when they want it (aka good consumer service), retailers are running up costs for labor and packaging by shipping one item at a time. This....

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Return Rates Affects Everyone, Not Just Retailers

As a retailer, you know that the cost of returns is much more than the loss of a sale. Returns and return fraud have a cascading effect on your business’ revenue and profit. The National Retail Federation has compiled returns data for 2022 in a comprehensive....

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8 Thorns That May Be Harming Your Ecommerce Return Experience

In the fable “Androcles and the Lion,” a boy removes a thorn from a lion’s paw and gains the lion’s loyalty for life. Recently, our team of researchers vetted the ecommerce return process at 55 omnichannel retail chains in search of thorns. They found eight....

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The Results Are In: 2021 Holiday Sales and Returns Were Like No Other

The 2021 holiday shopping season was like no other, and it surprised us all. Retail sales from November 1st to December 31st grew 14.1% over the 2020 sales numbers, despite the challenges facing shoppers and retailers. And this rise in sales (especially....

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What Does It Take to Be a Leader in Omnichannel Returns?

Many businesses have ecommerce capabilities, but most need to improve the consumer experience surrounding return transactions. This may be expected following the rapid growth of online sales and omnichannel returns during 2020 and 2021. Retailers often treat....

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Are Your Omnichannel Return Capabilities Falling Behind the Curve?

The past few years delivered unprecedented growth in online shopping and a corresponding explosion in return rates. Ecommerce returns are now two to three times greater than returns for brick-and-mortar purchases. In 2021, one out of five of online purchases....

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Omnichannel Returns: What Your P&L Can’t Ignore

You may have noticed that your consumers tend to initiate returns after their online purchases more frequently than after their in-store shopping. On average, returns for ecommerce transactions are two to three times more likely than purchases made in....

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Simplifying Holiday Ecommerce Returns

Ecommerce shoppers developed new habits over the last year – from curbside pickup, increased online shopping, virtual fitting rooms, in-store returns, and more. It is reasonable to expect consumers to employ these skills when gift shopping this holiday....

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