Insights from the Journey of a Returned Package

Retailers and consumers often think of the return process as straightforward. However, many unexpected roadblocks (both literal and figurative) can arise that affect both the retailer and the shopper. And research shows the financial impact of these....

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Welcoming Back the Window Shopper: 5 Ways to Delight Brick-and-Mortar Consumers

Get in and out of the store as quickly as possible. Don’t touch anything on the shelves unless you intend on buying it. Don’t try on clothes. Sanitize yourself and your cart. Avoid aisles you don’t need to go down. And, above all, don’t forget to wear your....

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