Has cashier coaching taken a back seat to “more important” tasks? Consider that cashiers create the last and most important impression on consumers. This reason alone should make it a priority.
In an effort to provide the optimal customer experience, some cashiers develop shortcuts and workarounds that accidentally harm the company. For example, one cashier keyed in random numbers instead of the SKU if the scanner didn’t work. Her reasoning was that it kept lines short. In other instances, cashiers have forgotten how to handle uncommon procedures, thus making the shopper’s experience less than ideal.
The following infographic offers five tips to make cashier re-training less demanding of store manager time and deliver more value to the business.
Leslie Nienaber, Digital Marketing Specialist, Appriss Retail
Leslie researches business trends and distills the information for a retail audience. Her marketing experience has covered a wide variety of industries, including promotional products, microbiology, print, and mail. She spent five years in the retail industry before graduating with her Bachelors in Business Administration from John Carroll University.