What are the big trends in retail? See six highlights in under six minutes. Retail Touchpoints magazine interviewed retail technology vendors at NRF Big Show 2022. They summarized powerful trends in the marketplace: the convergence of social commerce and advertising, the AI-supported consumer experience, the importance of a personalized online experience, the new value proposition demanded by employees, the rising wave of voice in online shopping and offline operations, and the importance of making the consumer experience consistent regardless of channel.
Tom Rittman, Vice President, Marketing, Appriss Retail
Tom Rittman, vice president of Marketing at Appriss Retail, is responsible for all aspects of branding, marketing, and business development. Prior to joining Appriss Retail, Tom served as the vice president of marketing for Datavantage, a retail technology company that is now part of Oracle. He holds his bachelor’s degree in Marketing from the University of Akron.